Those infamous Real Housewives taglines don’t materialize out of thin air. Plenty of thought and some grit go into them. Some Real Housewives taglines come naturally. Whereas others seem to take a ...

Advertising is the medium by which companies promote their products or services to a target audience. The goal is to entice the buyer to purchase the item. With so many advertisers competing for the ...

In our last post, Fire Enterprises (FEI) marketing maven Marka explained why a branding document is necessary to ensure FEI’s brand is accurately and consistently represented everywhere. This week, ...

In a new digital initiative, USA Network is tasking its viewers to help market the long-running comedy. By Philiana Ng Psych Dule Hill James Roday - H 2012 Through what the cable network is calling ...

We’ve all seen company taglines and slogans plastered on billboards, banner ads…even T-shirts and baseball caps. And over the years, we’ve seen some great taglines come out of big brands and creative ...