Customer acquisition cost (CAC): The metric that keeps CMOs awake at night, CFOs grumbling about marketing spend, and CEOs demanding “more growth, faster!” Few metrics in the banking and fintech arena ...
Software as a service (SaaS) startups use a variety of pricing models. Even in small niche SaaS markets, we can find different freemium, tiered, subscription, usage-based or other pricing strategies.
MakeMyTrip has shown strong financial performance, with a 46.3% increase in operating profit and a 24.3% rise in gross bookings year-on-year. The company benefits from macroeconomic tailwinds in India ...
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