You finally get traction. Customers sign up, revenue starts trickling in, and for the first time, the business feels real.

Churn is more than outright defection; it can also include silent attrition, where customers remain nominally active but reduce engagement, spending, or product adoption. High churn rates erode ...

Misreading churn leads to flawed CLV assumptions. Analyze retention over time and identify the customers that actually drive ...

This is perfectly normal. Google suggests that you will lose 15% of your customers every year. According to the Customer Success Report the average B2B company has a customer churn rate of 6.7%. There ...

Growth today isn’t about reaching more people. It’s about reaching the right ones, at the right time, with the right message.

Verizon is fighting back against concerning customer behavior. Verizon is struggling to shake a consumer trend that continues to grow legs, especially after the phone carrier issued several price ...

I maintain a buy rating for ADT, driven by solid 1Q25 results, improved fundamentals, and promising growth prospects with the ADT+ platform. ADT's 1Q25 earnings showed 7% y/y revenue growth, margin ...