The role of the marketer goes beyond driving awareness and generating demand; once they hand over a prospect to the sales team the job isn’t over. It's commonly believed that a marketer's job is done ...

Content marketing has taken the world by storm and nine out of 10 organisations now use it. So, now is the time to take your content strategy one step further by tailoring it to the the different ...

As credit card transactions are falling and lending products are becoming even more important, banks are fighting harder than ever before to remain top of mind and relevant to their customers. In this ...

That will help you improve efficiency in your marketing and support spend, and align your efforts with your main profit drivers. The goal is to consistently achieve iterative improvement by regularly ...

If you are in charge of customer retention in a recurring-revenue business, you know that your competition is always trying to poach your customers — and that your customers will jump ship after a bad ...

When used well, lifecycle automation can help companies collect leads, convert clients and create fans. Here’s a look at what it is, how it works and how to get started. Your business needs more ...

INDIANAPOLIS--(BUSINESS WIRE)--MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle, today announced a major product release that brings together a powerful ...

The language of marketing can be characterized by the following: buzzwords, buzzwords and more buzzwords. But jargon can become quite confusing when definitions are not universally established and ...