Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

In the 2002 film "Minority Report," the lead character, played by Tom Cruise, undergoes an eye transplant. As he runs through a shopping mall in 2054, he is bombarded with advertisements and ...

Tension: We segment customers to personalize marketing, yet most segmentation strategies reveal how little we understand ...

Census, the data activation and reverse ETL platform, is announcing its acquisition of Fulcrum, an AI-led growth platform for business teams. This acquisition aims to deliver AI-driven data ...

In today's data-driven world, businesses are drowning in customer information. Customer interactions are increasingly omnichannel and digital, and there is a deluge of data. There is huge value to be ...

In my experience, pricing is one of the most underutilized levers in business. Many organizations treat it as a reactionary tool—adjusted in response to cost pressures or competitive moves. But in ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

The use of AI amplifies the strengths of frontline staff and supports the dynamic nature of in-store service. Through smarter ...

SAN FRANCISCO--(BUSINESS WIRE)--Census, the #1 data activation and reverse ETL platform, has announced its acquisition of Fulcrum, a AI-led growth platform for business teams. AI-driven insights, ...

The video streaming market is evolving and intensifying at a rapid pace. With hundreds of streaming services now competing for viewers’ attention, it has become increasingly saturated. To stand out ...