InsideView has expanded its InsideView for Marketing solution with two new products, the company announced at Dreamforce. InsideView Clean is designed to update any existing marketing database with ...

The flood of digital information increases the need for accuracy - including knowing which data to leave out. Remember when we used to ride around in our cars and listen to AM radio? Maybe you're not ...

This section addresses how to coordinate vendor advanced shipping notices, auto-discovery data, and bar code & RFID physical asset tracking data into one comprehensive and integrated IT asset tracking ...

How accurate is marketing data? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by Auren Hoffman, ...

When I look at where we are today as an industry, it feels a lot like the early days of the internet all over again.

Using Big Data for Good Requires Testing, Transparency, Precision, and Due Diligence Big data can help drive decisions in almost every aspect of our lives—from the way financial products are ...

Since the Centers for Medicare & Medicaid Services began publishing financial interactions between manufacturers of drugs, devices, biologicals and medical supplies and individual physicians and ...

Database maintenance is one of the least glamorous aspects of B2B marketing. But it’s arguably the most critical. Successful campaigns and strategies rely on accurate, high-quality data as their ...

512/463-6581 or [email protected] Bill McGarigle Contributing Writer Several administrative, technical and political factors must be considered when deciding how much accuracy to have in a ...

Analysts and researchers ask questions that require a better handle on the “wheres” in the world. Who is allowed to vote in an election? Where are disease rates increasing the fastest? What school ...