The wedding retailer brings in customer feedback to design a loyalty program that doesn’t just build relationships with ...

David’s Bridal has introduced Adored by David’s, a resale program that will be managed by Arrive Recommerce, promising 40% to ...

A Party Chic in White: The top trend David's is seeing for bridesmaids dresses is shades of white or ivory, with 30% of ...

The David’s Bridal Diamond Loyalty program already boasts nearly 3 million members, and now the retailer is broadening its appeal to the entire wedding party — even the flower girl. Wedding party ...

Besides the headline-grabbing bankruptcies of Bed Bath & Beyond BBBY and David’s Bridal, other retailers that have filed this year include Christmas Tree Shops, Party City, Tuesday Morning ...

When Lanie List wanted to grow her bridal dress shop business, she turned to an unusual route: franchising. The seven-year-old business that first started with one shop in New York City’s West ...

David's Bridal is offering an additional 10% off the entire in-store purchase for active and retired military members and their immediate families (and fiancés) from November 9 through 11.

Following the Success of David's First-Ever All-Digital Bridal Fashion Week Debuting Its Fall 2024 Collection Earlier This Year in Partnership With Jessica Vestal, David's Continues to Meet Its ...

to make sure the customer had the confidence that she could continue to shop at David Bridal. David's Bridal has a reputation as the "Walmart of Bridal." How do you feel about that name?

Rosenberger recently opened the True Society store in Novi, nearly three years after bringing the brand to Michigan with its ...

The bride and her party earns points for each person who buys a dress for the wedding, providing an incentive to shop with David’s Bridal. And while the retailer is focused on wedding apparel ...

The decision to offer more perks to other wedding party members was easy for the company to make, Kelly Cook, president of brand, technology and finance at David’s Bridal, said. “We know a ...