Loyalty has always meant different things to different people, but unpacking the different perspectives could mean millions of dollars in sales revenue for CPG brands and grocery retailers. 84.51°, ...

Customer loyalty is a customer’s willingness to repeatedly return to a company to conduct some type of business due to the delightful experiences, quality of products or services, and the value they ...

Your frontline teams are your brand. They influence satisfaction more than any marketing campaign ever will. But they can't ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand gains a form of physical presence while simultaneously enhancing the digital ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...

The goal of all businesses is ultimately the same: to make money—whether by increasing revenue or improving profit. Now, to accurately measure performance over time and help the decision-making ...

Let’s start with a definition of first-party data as a refresher. First-party data is the information collected directly by a brand from its customers, website visitors and app users. This includes ...

There's a pivotal shift underway in the brand landscape as consumer expectations jumped 32 percent year over year, representing the largest single-year increase since 1998, brand loyalty and ...

Retailers are bracing for a predicted post-holiday surge in returns that could strain customer service teams and CRM-driven support workflows, as refund abuse and ...

GM once again leading the U.S. auto industry in customer retention, earning top honors in the 30th annual S&P Global Mobility ...