In today's fast-paced, technology-driven world, defining your product's use case is vital. What is a use case? Simply put, it's a description of how your product or service will be used by your target ...

Before you can start promoting your business, you need to have a marketing strategy that defines what you are selling, how much it costs, and where customers can find it. The four Ps of marketing are ...

Intelligence Group (IIG), CyberMedia Research (CMR) sat down with Rahul Kulkarni, Director, Product Management for Compute and AI at AWS Rahul is the Director and General Manager of Product Management ...

Companies often wonder how they can facilitate cooperation between sales, marketing, engineering, and operations to better understand customer needs and better define product requirements. This issue ...

Branding is the use of a name, term, symbol or design to give a product a unique identity in the marketplace. Marketers have three major strategic options: manufacturer branding vs. private labels; ...