Yesterday I got an email from UC Berkeley’s Master of Information and Data Science program, asking me to respond to a survey of data science thought leaders, asking the question “What is big data”? I ...

Volume, velocity and variety characteristics of information assets are not three parts of Gartner’s definition of big data, it is part one, and oftentimes, misunderstood. Most people only retain about ...

One of the biggest new ideas in computing is “big data.” There is unanimous agreement that big data is revolutionizing commerce in the 21st century. When it comes to business, big data offers ...

This blog is about an industry area that has come to be called “Big Data.” The excitement around Big Data is huge; the mere fact that the term is capitalized implies a lot of respect. A number of ...

Business owners use a variety of marketing strategies to attract customers and improve profits. Some methods prevail and bolster sales, whereas other methods produce minimal results. Research is a key ...

Bubbling around and through the advertising ecosystem is what some have called “Big Data.” Is it demo data? Location data? Or data from that little mouseover you just did with the graphic appended to ...