The supermodel and sustainability advocate showcases the label’s innovations in stretch denim with an edit of her favorite ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Swedish-based brand Weftside is taking a different approach to reducing denim’s impact, focusing on quality over quantity.

Featured pricing is subject to change. Levi’s invented blue jeans in 1873 — and more than 150 years later, the denim brand’s still a first choice for many famous folks. Since expanding ...

Every summer as a teen, the Southern California native would go to Wisconsin to see her grandparents. She'd visit thrift ...

Their success depends on more than just innovative ideas; it will ultimately require buy-in from major brands, consumers, and ...

Lex tries out the new Seiko 5 Sports Denham LE SRPL35 ✓ A 2,000-piece collaboration with the premium denim brand ✓ Read his ...

Halls Kansas City has been in business for more than 100 years, but it's not resting on its laurels: "We have the credibility ...

With over 30 years of experience in designing, innovating and manufacturing denim, Pakistani company Artistic Garment ...

After a trip to her native Barbados, Rihanna touched back down in L.A. yesterday with some major night out fashion in tow.

Elena Bonvicini didn't set out to start a multimillion-dollar denim brand worn by the likes of Taylor Swift, Gigi Hadid and Kendall Jenner. She just liked thrift shopping. Every summer as a teen ...