“This more efficient process will enable us to develop compelling campaigns more frequently.” That evolution is about more than simply adding specificity and more words. Here are four easy tactics to ...
In advertising, companies typically attempt to describe brand benefits that appeal to targeted customers. Messages that center on product advantages naturally lead to routine use of adjectives in ...
Simon Horobin does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...
In honor of Mark Twain's birthday, here's a piece of writing advice from a letter he wrote to a student named D.W. Bowser: "I notice that you use plain, simple language, short words and brief ...
The answer is they were all invented by William Shakespeare in order to add detail to his scripts. When the exact word he wanted wasn’t available, he would quite often combine verbs and nouns to ...
The answer is they were all invented by William Shakespeare in order to add detail to his scripts. When the exact word he wanted wasn’t available, he would quite often combine verbs and nouns to ...
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