How benefit leaders communicate about company offerings makes the difference between high engagement and a good benefit going unused. While digital messaging has become increasingly popular, they ...

Most businesses assume that direct mail marketing companies compete on stronger creative, but in the first 200 characters of ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

Direct mail is evolving, resilient, and more vital than ever, according to Winterberry Group's latest report, Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of ...

In an ever-evolving digital world, the importance of direct mail cannot be overstated. A direct mail campaign remains one of the most effective modern marketing techniques to improve customer ...

Helping your customers track how effective their direct mail is benefits you. You become more of a strategic partner than just a print and mail provider. It also gives you an opportunity to prove what ...

David is a best-selling author, speaker and trainer. He is also CEO of IPD, a world-class marketing agency based in Tampa, Florida. The only thing that’s certain in marketing is this: Nothing is ...