Nielsen this morning announced a “multi-year” agreement to license aggregated digital set-top-box data from satellite TV service Dish Network. Nielsen claimed it will be the “first nationwide dataset ...
Nielsen will integrate Dish Network’s aggregated set-top-box data into its national and local TV ratings. The move eliminates the lock comScore had on that data. Dish EVP Marketing, Programming and ...
Dish Network has introduced a new advanced advertising product designed to blend connected TV advertising on virtual MVPD Sling TV with premium inventory on Dish satellite TV. By allowing Dish TV’s ...