The final showdown is set in the FierceMadness DTC ad contest. Dovato from GlaxoSmithKline’s ViiV Healthcare will go up against Phexxi from Evofem Biosciences for the championship title. Phexxi, the ...
ViiV Healthcare tapped real patients to help drill down into Dovato’s unique selling point to help promote the HIV drug—and it took that message far and wide with a boost in TV ad spending during ...
Add Yahoo as a preferred source to see more of our stories on Google. luciano A young man nails a work presentation, is congratulated by his coworkers, swings by a bakery, and then attends a party ...
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