The fields of marketing and advertising have experienced dramatic changes because consumers have changed the way they research and shop for goods and services. As more people turn to the Internet, ...

Free monthly webinar series focuses on using direct-to-buyer commerce strategies to accelerate e-sales across channels, devices and geographies Led by Jason Nyhus, Digital River's vice president of ...

E-commerce marketing campaigns balance art and science, combining creative elements like visuals and copy with data analytics. This blend of creativity and data can be complex — and, if not planned ...

E-marketing is quick and immediate. From business-to-business marketing applications to consumer packaged goods, the point of your e-marketing is to move your customer from Point A to Point B with the ...

With billions of visitors per month, YouTube—and YouTube Ads specifically—has become an attractive option for e-commerce businesses to unlock sales opportunities. We recently worked with an e-commerce ...

Agency E-marketing Strategies tapped Silverpop to provide e-mail marketing services like analyzing campaign results to its clients. Dallas-based E-marketing Strategies uses the platform to help its ...

To grow your business, you need a marketing plan. The right marketing plan identifies everything from 1) who your target customers are to 2) how you will reach them, to 3) how you will retain your ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on the food and beverage industry. This article unveils the ...

Here are the three strategies that are conversion deal-breakers for e-commerce web sites. Get these strategies right, and you should be able to optimize your way to higher conversion rates. Get any of ...