YouTube's AI-powered analysis reveals how top brands are innovating with diverse storytelling, fantasy elements and creator partnerships.

The walled compound model offers several advantages including the flexibility to collaborate with multiple partners.

Experiential marketing is a way for brands to connect with their customers by creating memorable experiences. Unlike ...

What makes B2B ads effective on LinkedIn? Do the drivers of ad effectiveness ... factors driving B2B ad success on LinkedIn ...

It is difficult to spend any time on the internet these days without being inundated with advertisements. In Australia alone ...

Yale SOM’s Deborah Small and her co-authors examine how people judge the ethical acceptability of ads for charities, and find ...

Maximize your revenue with Google Shopping ads by mastering bid management. Learn effective strategies for optimizing and ...

Here are three ways marketing agency leaders can cultivate trust through a more genuine approach to client relationships.

Such promotion was banned until 1997, when the FDA reluctantly allowed pharmaceutical ads on TV, so long as they gave an accurate accounting of a medicine’s true benefits and risks, including a list ...

For some publishers, third-party cookies enable the targeting that differentiates web-based ads from broadcast ads. If you lose the ability to target, you lose the benefit that delivers greater ...

While AI excels at processing vast amounts of data and predicting patterns, it needs a deeper understanding of emotional and ...

The dominance of large surface warships like aircraft carriers is under threat due to China’s anti-access/area-denial (A2/AD) ...