That is a perfect example of how outdoor advertising—aka out-of-home advertising and its latest iteration, digital-out-of-home advertising—is a powerful and influential method of marketing.

6. Tap Into Deep Desires And Fears. The No. 1 ingredient for creating ads that get people to buy is tapping into their deepest desires and fears.

To build an effective, long-term advertising strategy, align these search types with the stages of the sales funnel, ensuring each stage captures user intent and guides them through their journey ...

The data model showed that a 30-second ad with 24 extra words could result in 160,000 fewer web visitors for a campaign reaching 33 million, a significant -27% drop in response.

Only 18% of those aged 18-34 said linear TV ads were effective compared to about 40% of those over 50 and only 21% of 18-34 year-olds said streaming TV ads were effective compared to 32% of those over ...

To make an ad more effective, sometimes it pays to have the model look away from the viewer. A Dior store in New York’s Hudson Yards. Photo: Srini Venkateswaran for The Wall Street Journal ...