Elliot and business partner Harold "Matt" Matson founded Mattel (a combination of both of their names), where Elliot's wife created the Barbie Doll in 1959. Seeking to create a popular toy for boys, ...

In the mid-20th century, Mattel introduced two toys that would ultimately shape childhoods in very different ways. Barbie arrived in 1959 and revolutionized the way fashion dolls were imagined and ...

Mattel was founded by Elliot Handler, his wife Ruth Handler and Harold Matson in 1945. Elliot Handler served in the U.S. Army during World War II. The name was created by taking “Matt” from Matson and ...

I was one of the lucky dogs who got to tour Mattel’s Hot Wheels design center. Here’s how it went. Back in 1968, Mattel’s Elliot Handler started Hot Wheels to compete against Matchbox cars. Over the ...