Engineered for Whatever: Columbia Sportswear Debuts Bold, New Brand Platform Celebrating the Extremes of Outdoor Adventures In its first major brand refresh in a decade, the new campaign will bring ...

Columbia Sportswear’s new campaign doesn’t just embrace the unpredictability of the outdoors—it gleefully dramatizes it. From avalanches to venomous snakes to a one-armed climber risking his good arm, ...

Columbia Sportswear is embracing grit and humor with a new multiseason ad campaign that arrives nearly a year after the outdoor apparel maker revamped its marketing leadership and agency roster, per ...

Add Yahoo as a preferred source to see more of our stories on Google. Remember the story about Aron Ralston, the mountaineer who had to amputate part of his right arm to survive a climbing accident?

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Columbia Sportswear unveiled its ...

In its first major brand refresh in a decade, the new campaign will bring Columbia’s signature irreverence and humor back to life across retail, digital, out-of-home, and more. PORTLAND--(BUSINESS ...

Remember the story about Aron Ralston, the mountaineer who had to amputate part of his right arm to survive a climbing accident? Apparently he can joke about it now, as evidenced by his darkly comedic ...