MINNEAPOLIS (WCCO) --Facebook brings in most of its money from advertising. Last year, the social media site made $40 billion, mostly from ads tailored specifically to users. But, with all the ads out ...

Persuasive techniques in advertising play on the audience’s existing beliefs the same way propaganda does. We’ll see more examples of that in the other forms of argument. Pathos Instead of relying on ...

You've probably seen the National Highway Traffic Safety Administration ads on drunken driving, advising motorists to "drive sober or get pulled over." You may have seen ads from Drop It and Drive, a ...

Marketers are missing their chance with persuasive technology. Need convincing? Let’s take a step back. Persuasion used to be considered an art in which advertisers were masterful. Words like “magic,” ...

The goal of advertising is to persuade. You attempt to convince a potential customer or client to try your product for a number of reasons. You can try to persuade your target market that you have ...