Strategy and plan are two constructs that are often mentioned together, but which, in reality, must remain distinct.

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

In construction, “business strategy” is often reduced to discussions about margins, cash flow and scheduling. While those are ...

Krista Neher is the CEO of Boot Camp Digital, a 6X best-selling author, international speaker & recognized digital marketing thought-leader. Digital marketing continues to grow in importance. People ...

For the past 18 months, we have all been living a once-in-a-generation moment. It has taught us that we have the resilience and skills to reimagine our current structures and policies on the fly; ...

Acting National Cyber Director, Kemba Walden, discusses the new National Cybersecurity Strategy at the Center for Strategic and International Studies. How will the U.S. government move forward on ...