“Final Destination: Bloodlines” opened in 3,523 locations riding in on a wave of strong reviews (93% on Rotten Tomatoes) and viral marketing tactics, including a picture of logs on the back of trucks — a callback to one of the more infamous “Final Destination” death traps.

Final Destination Bloodlines,” the sixth installment in the long-running horror property in which people die in increasingly insane incidents, collected a bloody-good $51 million in its opening weekend.

Final Destination fans braved planes, logging trucks, and other Rude Goldberg-esque death machines to come out in force for new installment Bloodlines this weekend. The legacyquel—Final Destination‘s first offering in over a decade—easily rode its nose ring-chain-fan nightmare to number one at the box office with $51 million.