While the Philadelphia Eagles are battling the Kansas City Chiefs, nearly one-third of viewers are watching for the commercials, according to a survey that VegasSlotsOnline provided to Newsweek. More than two in five viewers care more about the Halftime Show, ads and social experience than the game itself, the study found.

Super Bowl 59's ad lineup had some winners and plenty of losers among its crop of new commercials. Read what the experts say.