Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. It’s no surprise that industry research and ...

Gamification, the incorporation of elements of game-playing such as point scoring, advancing levels and competition, promises to transform the way businesses engage their employees when it comes to ...

Talking about gamification in the financial industry, what’s the first thing that comes to your mind? Chasing villains or venturing into action-packed missions while paying bills via an app? Even ...

When new innovations emerge, there’s always a temptation to say that we need to rewrite the rulebook for them. Gamification has been no exception. Gamification refers to the use of elements from ...

Ashok Kamal is cofounder and CEO of green social media marketing company Bennu. When I told VentureBeat I wanted to write a piece about the rise of green gamification — the use of games to make ...

Intense engagement doesn’t align with buy-and-hold behavior Making financial chores more engaging can be a great way to nudge us to stick to the drudgery of saving and budgeting. But when applied to ...

New rules may be needed to tackle the "gamification" of trading on popular apps, which can prompt users to make bad investing decisions, according to the new head of the Securities and Exchange ...

Something creeped me out one recent week when two separate PR sources pitched me on new gamification approaches powered by Metaverse technologies. It probably did not help that I was still reeling ...