I can't even remember how many times I've had to get in line at a FootLocker to buy the latest pair of Air Jordans. But that was years ago, long before websites and apps became the main way I shop for ...

Thanks to today's apps and sophisticated marketplaces, getting your hands on rare sneakers is easier than ever. But there are certain shoes that even those with unlimited budgets can have a hard time ...

Although sneaker marktetplace apps aren't exactly a new phenomenon, the latest program to throw its hat in the ring, GOAT, is taking a different approach to verify authenticity and weed out the fakes.

Scoring a pair of limited-edition Vans or Air Jordans just got easier for Chinese consumers. Online sneaker marketplace GOAT announced their official launch in China today with a new localized app ...

Los Angeles Lakers forward Kyle Kuzma has signed a multiyear extension of his footwear and apparel endorsement partnership with the GOAT app as he continues to expand his personal brand on and off the ...

Jason Del Rey has been a business journalist for 15 years and has covered Amazon, Walmart, and the e-commerce industry for the last decade. He was a senior correspondent at Vox. Flight Club, the ...

Apple is today sending out emails for its latest Apple Pay promotion, this time advocating fitness with a partnership with the GOAT app and up to 30% off on the app’s “Get Fit” sneaker collection.

Sneaker marketplace GOAT is using Apple’s ARKit to spice up its Black Friday drawing with augmented reality. The Black Friday drawing gives customers a chance to win up to $10,000 in GOAT credit, as ...

Online footwear retailer GOAT and sneaker consignment shop Flight Club are merging, but will maintain separate brands. The two companies have shaken up the footwear industry and attracted fans among ...

Los Angeles Lakers forward Kyle Kuzma is taking a dramatic step this season to step up his sneaker game, becoming the first player to partner with a footwear-reselling app to expand his access to rare ...

FOR A BRIEF MOMENT, Jerry Lu’s friends thought he had scored an advance pair of the most sought-after sneakers of the year. In December, Mr. Lu, 28, a venture capital investor in New York City, ...