Performance marketing — especially PPC — is a powerful way for marketers to demonstrate their worth. With PPC campaigns, we’ve carved out our place at the table. Now we’re producers of actual revenue, ...

Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of your ...

Back in 2012, Lisa Raehsler wrote an article on 6 Super Time-Saving Tips to AdWords PPC Management, in which she presented some of the new time-saving features of AdWords. In the last 6 years, there ...

You’ve heard the terms thrown around, PPC, SEM, SEO, Google AdWords, CPM, but what do they all mean. “Search Engine Marketing” or SEM, was once was used as an umbrella term to encompass both SEO ...

Google AdWords is a highly effective marketing channel for brands to engage with customers. The auction-based pay-per-click (PPC) model has revolutionized the advertising industry, but beneath the ...

Pound for pound, Google AdWords offers everyone, from mom and pop cotttage industries to multinational juggernauts, the most effective advertising medium yet devised. What if you were told that there ...

PPC Hero wrote that Google would be making changes to the AdWords display URL policy on April 1st. I asked Google for more details on this policy change and they informed me that the policy is ...

There’s a legend in the digital marketing world of a college graduate who wanted to work at a large digital agency. This enterprising young graduate submitted his resume, and when he didn’t hear back, ...

Opinions expressed by Entrepreneur contributors are their own. So you want to send paid traffic to your website? That’s great! Given the amount of digital noise online today, expanding your digital ...

Google AdWords is the industry standard for PPC marketing. For the virtue of your ads showing up on Google's own products like YouTube and Gmail alone, it's an enormous trove of potential business.

If you work in PPC, you’re probably always in search of great tips to improve performance or streamline management. Well, today I’ve got six great PPC tips for you. Read on to check out these awesome ...