The revolutionary advertising product launched 25 years ago, propelling the company into the stratosphere. Could the party be ...

Google has introduced new shopping campaigns for AdWords, which utilize automation and machine learning to maximize conversion value. If an advertiser were to define their conversion value as “revenue ...

Google's new AdWords Experience, an update to AdWords Manager, is meant to help brands tweak their ad campaigns to address shoppers' "micro-moments." Every shopper wants to get bargains online, ...

Why the time was ripe for Google to retire the AdWords brand. Google shook up the digital advertising world this week when it announced it would rebrand its DoubleClick and AdWords products as part of ...

Google made a few announcements for AdWords advertisers just in time, before Black Friday kicks off the holiday shopping season in the US next week. About a year ago, Google started testing promotion ...

One of the biggest announcements to come out of Google Marketing Next, held in San Francisco last week, was the release of Google Attribution. The new, free solution can pull in data from Google ...