Google ad technology under fire: What the Justice Department wants a judge to do

The Justice Department is pushing a federal judge to force Google to sell its AdX advertising exchange and overhaul its ad ...

Google willing to share digital ad data with publishers to address monopoly, executive testifies

Google is willing to cough up more advertising data to publishers to fix its illegal monopoly over digital advertising ...

Google Ads Adds Deeper Performance Max Reporting

Google Ads is expanding Performance Max reporting with new asset segmentation and a beta channel report that shows results by ...

Google Offers More Ad Data to Publishers at DOJ Antitrust Trial

Google is willing to share more data with publishers to remedy a court’s finding that the Alphabet Inc. unit illegally ...

Google seeks to avoid ad tech breakup as antitrust trial begins

Alphabet's Google is seeking to avoid a forced sale of part of its online advertising business in its latest face-off with ...
Yahoo Finance

Google Launches New Ad Tools for Retailers

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Google has announced a range of new ad tools ...
adexchanger

Google Ads Will Now Use A Trusted Execution Environment By Default

If the digital ad ecosystem is going to mature to a new stage of privacy consciousness, advertisers must be better stewards of their first-party data. One aspect of that evolution is the idea of ...
Bleeping Computer

Google is phasing out ad personalization for some AdSense products

Google has announced significant changes to its Search Ads publisher products, including AdSense for Search (AFS), AdSense for Shopping (AFSh), and Programmable Search Engine (ProSE). According to a ...