Selin Song, Google's president of customer solutions, shares how SMBs are using Ai for advertising to compete and unlock new ...

Think audience signals drive PMax? Think again. Learn what really controls your Performance Max targeting – and how to make it work for you.

Google added a new "sources" column to the AI Max search term report. This helps you understand where your traffic was ...

Google is flattening the org chart in one of its most crucial business groups, per an internal memo.

Alphabet's Google (NASDAQ: GOOGL) (NASDAQ: GOOG) is reportedly making significant changes to its core U.S. ad sales division.

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

Google is willing to cough up more advertising data to publishers to address concerns about its illegal monopoly over digital advertising technology, a top executive at the search giant said Tuesday.

Google Ads is celebrating its 25th birthday/anniversary today. Yes, Google launched AdWords 25 years ago today in 2000. In ...

Every channel claims credit. Incrementality testing reveals what really drove growth – and what just took credit for it.