You may have heard that the traditional marketing funnel is dead. It's true that what used to be a linear path from attracting leads and converting them into customers is now a multi-faceted process ...

Here's why importing your conversions from Google Analytics and then using it for optimization of your Google Ads campaigns doesn't always make sense. As an alternative to setting up Google Ads ...

Sales funnels form the backbone of just about every company you’ll make a purchase from today, tomorrow, or all year round. For many business owners, the term “sales funnel”, otherwise known as ...

Is your online store having trouble converting sales? Here's how to increase your eCommerce conversion rate using Google Analytics. A small increase in your website’s conversion rate can mean a giant ...

The digital landscape is filled with data, and understanding how to analyze that data is key for any online entity looking to ...