Is becoming a local guide worth the investment of your time and energy? As we approach the 10th anniversary of this major Google program, evaluating its successes and failures will help you answer ...

A major update to Google Local Services Ads requires businesses to link their accounts to a Google Business Profile by November 21, or risk having their ads paused. There’s a big change coming that ...

Google is testing showing the option ot track price changes for hotel results by email. We saw Google announce a similar ...

Google now supports Sitelinks for local search ads in the Google Maps interface. They show in the form of a carousel, under a ...

Local justifications are bonus textual snippets Google can use to enhance your listings in their local pack, local finder, and Maps results. Not all listings in a given set of results will feature ...

Michael J. Fox is a marketer and founder of Corberry. He has successfully helped home service contractors with their websites and marketing. If you're thinking of expanding your electrical business, ...