The product feed is the single most essential element when it comes to listing shopping inventory on Google. However, feeds can be notoriously low-quality and heavily neglected. Shopping feeds work on ...

Google Merchant Center Next resolved a previous limitation that prevented users from working with pre-prepared supplemental feeds in Google Sheets. Merchants can now use existing Google Sheets for ...

Google wants to unify structured data markup and Merchant Center feed data for consistent product listings across shopping experiences. Google wants to unify schema.org markup and merchant feed data ...

For some years now (ever since Google Merchant Center was introduced in 2010), ecommerce advertisers have been working with product feeds. It’s historically been a complex and often fragile process, ...

Some advertising and ecommerce pros were surprised recently to log in to their Google Merchant Center and see the “Feeds” tabs gone. Feeds have been the “beating heart” of Google Merchant Center, as ...

Google Merchant Center is now beta testing regional member pricing, where you can offer different member prices based on the shopper's regions. This will essentially override the member price in the ...

A couple of years ago, I reported that Google has changed how your feeds work in Merchant Center for countries by removing the need to list a primary country and additional countries and replacing ...