Google Ads now supports fractional, cross-channel conversion imports, allowing you to improve optimization & maximize returns. Google Ads now supports importing fractional, cross-channel conversion ...

Google Optimize will not be available after Sept. 30. This means you will no longer be able to create or edit experiments, personalizations, or view experiment reports after this date. However, you ...

The Google-mandated switch to Google Analytics 4 (GA4) is fast approaching. Most marketers grasp the GA4 basics, but there are still plenty of benefits and features of GA4 that are worth knowing.

Google has urged marketers to import their web and app conversions from Google Analytics 4 into Google Ads. Advertisers that have a linked Google Ads account may have already received a message ...

Here's a framework for maximizing Google Analytics 4 to improve your digital marketing strategy. The post How to use GA4 to optimize your digital marketing strategy appeared first on Search Engine ...

Google Analytics 4 (GA4), the replacement for Universal Analytics (UA), was designed to provide enhanced user insights and better data privacy protection for today’s digital environment. Rather than a ...

GA4 is an entirely new data model that will measure data next July, and businesses need to prepare their marketing strategy in advance. Here’s how and why. Opinions expressed by Entrepreneur ...

Google announced additional integration support between Google Analytics 4 and AdSense. Google originally added integration in June 2023 between GA4 and AdSense but now "if you're using GA4 ...

After many promises and just two weeks before the Google Analytics 4 deadline, AdSense now links and integrates directly with GA4. You can finally link your AdSense earnings data with your Google ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...