GroupM wants to move from using 40 to 50 supply partners globally to five to six partners. As part of that push to consolidate its programmatic supply chain, it struck a global deal with the SSP ...

Kirk McDonald, a veteran ad executive who has served as the face of WPP‘s large GroupM media buying consortium to U.S. advertisers, is leaving the company as it once again sets about to refashion its ...

As the world braces for a possible recession, the global advertising industry has remained robust – according to two holdco-owned media agencies, that is. Global advertising revenue grew 6.5% in 2022 ...

NEW YORK—GroupM has launched the GroupM Ad Innovation Accelerator, a new working group that will work to enhance traditional advertising sports for streaming audiences. The effort is particularly ...

Sharb Farjami will take the reins of the North American operations of GroupM, the media-investment giant that is part of WPP. Farjami had been CEO of North American for Wavemaker, one of the big media ...

GroupM has brought forward the timeline for which it expects artificial intelligence to power both the placement of advertising and the content it appears next to following a surge in investment in ...

GroupM this morning announced what it describes as a "first-to-market" deal with consumer-purchase behavior data provider NCSolutions that will enable GroupM agencies and clients to plan, buy and ...

Add Yahoo as a preferred source to see more of our stories on Google. As connected-TV ad spending continues to surge, the GroupM Ad Innovation Accelerator has launched as a cross-company program ...

Media buyer GroupM said that it is making its Nexus Fusion retail media platform available to all clients of its EssenceMediacom, Mindshare and Wavemaker agencies. Fusion, which provides intelligence ...

EXCLUSIVE: At an age when most teenagers are trying to master basic hygiene, Sharb Farjami was working full time in the advertising business. Today, roughly three decades after that early start, he ...

GroupM is teaming with Google Chrome on a post-cookie technology readiness program. The companies will be working with a select group of so far unidentified GroupM clients and ad-tech providers to ...

The WPP-owned advertising firm had committed to doubling the amount of money it allocates to women's sports earlier this year. By Alex Weprin Senior Editor Advertisers have bought in to women’s sports ...