The popularity and prevalence of the K-beauty industry and skin care products has been mainstream in the US for years, and the buzz around Korean beauty isn’t getting any quieter. Whether it’s a viral ...

SEOUL – South Korea’s once-booming fitness industry is in crisis. Despite the country’s social media-driven body culture, gyms are shutting down at an unprecedented rate. In 2024 alone, 553 fitness ...

With an emphasis on skin health and early prevention, Korean skincare really is the gold standard, with ingredients ranging from hard-to-pronounce compounds to surprisingly slimy secretions (ahem, ...

Propelled by interest in all things South Korea, Amorepacific, the cosmetics giant, is expanding its reach into the United States. But so are many of its competitors. Korean brands are reaching a ...

American consumers of Korean cosmetics and skin-care products are bulk buying, as President Trump threatens 25 percent tariffs on imports. By Jin Yu Young Reporting from Seoul When Esther Lee, a ...