Marketing agencies often work with clients whose customer acquisition strategies are faltering and who need significant updates to their sales funnel. For agency professionals tasked with such a ...

A sales funnel, also known as a purchase funnel, is a model that illustrates the theoretical customer journey toward the purchase of a product or service. This concept is called a funnel because it ...

Why should advisors be marketing to millennials? Because there are over 70 million American millennials, who make up about 30% of the entire population, that’s why. Also known as Gen Y, millennials ...

When it comes to learning about a new brand or service, the vast majority of modern customers want visual content. In fact, a whopping 91 percent of audiences today seek out visual content in their ...

The last thing business owners want to hear about their company is particularly adept at navigating “interesting times,” such as the one in which we’ve all been living since March when the coronavirus ...

“In 1898, E. St. Elmo Lewis developed a model that mapped a theoretical customer journey from the moment a brand or product attracted consumer attention to the point of action or purchase.” That is ...

If you aren’t a sales professional, it’s likely your attention quickly shifts when you hear the words “sales funnel.” This is a mistake. That is because the responsibility of a quality sales funnel ...

Videos are powerful tools that have become an essential component of many sales and marketing campaigns. Business have come to understand the value of video and its effectiveness in building brand ...

You’ve worked hard to turn the engagement from your recent marketing campaign into leads. Once your suspects have become prospects who’ve finally reached the scoring threshold, you toss the leads over ...

Every marketer should live by the funnel. After all, why are we producing content? To generate leads, drive sales, and build authority. But those things will happen only if the marketing funnel is ...