Brand reputation is built on consumer feedback. But overcoming the schism between a brand’s desired identity and how customers actually perceive it is a challenge that many new and even ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Have you ever been back to a store just because they knew you by your name? Or maybe it’s ...

Customer feedback is one of the most important resources for a business owner. Who better to highlight what your business is doing well and how it can improve than the people interacting with it on a ...

An underrated aspect of being a business leader is the ability to listen. It means taking in and really considering the opinions of colleagues, advisers and peers. But listening to and finding ways to ...

Listening to your customer has always been a strategic imperative. With countless options just a click away, consumers are gravitating toward brands that make them feel cherished and involved.

They land in inboxes, light up cell phones, and flash across computer screens like unwanted flies that need swatting. Customer surveys have become the way companies gain insight into how their ...

Now five years into business, customer input has become the directional force and growth engine for Curry’s company. Sweet July, which started as a magazine and has evolved into a lifestyle brand ...

Crystal Landsem, CEO of Lulus, at the 'Lulus On Melrose' launch party in Los Angeles, California. Customer feedback is one of the most important resources for a business owner. Who better to highlight ...