Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

A landing page is often the first interaction a potential customer has with your website and company. The wrong colors, not enough or too much information and a cluttered design can all be factors ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. In the world of digital marketing, few things are more ...

Co-founder and president of OptinMonster. Expert software architect with a deep knowledge of building products for the mass market. Are you looking for a way to boost your conversion rate and show off ...

Mailchimp, a powerhouse in email marketing, has expanded its repertoire to include robust tools for crafting landing pages that drive conversions. These focused web pages are designed with a singular ...

Inform your content strategy by setting a customized Google Analytics 4 report for your landing page. Here's how to do it, step-by-step. The UA landing pages report showed us acquisition, behavior, ...

Over the last several months, I have tried to outline a more strategic approach to SEO. This starts with creating a unique SEO strategy, a lightweight SEO plan and upper funnel SEO content ideation ...

Whether you're launching a new product, running a special promotion, or simply collecting leads, a strong landing page can make or break your success. A great design alone won’t do the trick; however, ...