Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More One of the major challenges leaders of software companies face is giving ...

Public relations is a key driver of brand visibility, reputation and engagement, but PR effectiveness is notoriously difficult to gauge. To measure the true impact of these efforts, setting relevant ...

You may have heard the phrase “what gets measured gets managed.” So when we want something done, we slap a metric on it and manage toward that metric. Seems reasonable enough, right? It’s not, though.

As AI systems become more embedded in core business functions, traditional metrics like precision and recall capture only part of the picture. Measuring ROI now requires a holistic lens—one that ...

This option is useful for those who may travel to another country and need to measure something such as clothing in a department store. For more help getting the most out of your Apple devices, check ...

It’s a familiar story: Picking up a new pandemic hobby, while finding pockets of time away from small children. For Neil Hoyne, Google chief measurement strategist, being stuck at home meant writing a ...

Measurement is one of those invisible systems that quietly shape our daily lives, in terms of how we cook, how we shop, how ...

If you know your U.S. history, there have been several attempts to adopt the metric system, all to no avail. It's the universal standard for most of the world and way more intuitive, yet the chances ...