We all know that guy. He walks into a room and a cloud of cologne (usually a pretty bad one) immediately fills the space and grips you in a chokehold. It’s impossible to ignore and, in extreme cases, ...

The perfume industry is booming — but some scent enthusiasts spray way too much. (Getty Images) How do you avoid joining their ranks? Ahead, experts share the best way to apply perfume and cologne (a ...

As with many things this season, the key to scenting lies in layering. Perfumer Sarah Horowitz tells us how to wear it well. Start in the shower. “Steam and hot water activate fragrance,” explains ...

Do you ever spritz your favorite perfume only to realize a few hours later you can’t smell it on yourself anymore? Perhaps you’re unsure of the correct application method, so you simply spray a large ...

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Thankfully, there are a few key application techniques and tricks ...

A lot of women worry about wearing too much perfume. Your fragrance reflects your personality. Choose something that suits you and allow it to become a part of who you are. Sophia Grojsman is a senior ...

We’ve all been there: You enter an elevator, airplane or other confined space and your senses are immediately assaulted by an ...