Consumer data privacy regulations keep popping up. After the European Union put the GDPR into effect in 2018, countries ...

Google Ads offers several ways to create audiences, with custom segments being the most flexible and powerful option. However, most custom segments we see are poorly created. Poorly created audience ...

COVID-19 has completely changed how brands advertise online. Personalization is more important than ever. H&M can’t run the same ad in NYC and Miami due to the differences in the states' re-opening. A ...

Producing effective ad copy remains one of the biggest challenges in PPC advertising. It’s expensive, time-consuming, and often a guessing game – especially when scaling campaigns across audiences and ...