Here's how to write a compelling value proposition in four simple steps. 1. Define the target audience — First, you'll want to get clear on who you're speaking to and where you're meeting them.

First, I can tell you what it is not. A value proposition is not a long and wordy elevator pitch. It is not a laborious cover letter no one will ever read.

Prop A shows up every year on ballots around Texas and it's because Senate Bill 957, a 2017 state law, mandates it. This law requires that statewide constitutional amendments be numbered, while ...