Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

The best companies never stop asking which team members are contributing, what talent they need and how those people drive ...

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

4. Create a Data-Driven Culture: For marketing analytics to be effective, they need to be part of the organization’s culture.

Management accountants can turn business intelligence into strategic insights that drive smarter, faster decision-making.

Starbucks is focused on applying data and AI to enable strategic decision-making through customer-centric, data-driven ...

Leaders and managers don’t need to be data scientists, but they do need to know how to read and apply data in context ...

With more than 18 years of experience in SAP technologies, he now focuses on improving SAP reporting systems by reducing ...

Parents and students today are searching for one clear answer: which degree leads to future-proof jobs? Business analytics is ...