The consumer behavior of older consumers remains understudied despite the group’s large numbers and high buying power. There are over 110 million adults in North America age 55 and over, representing ...

Forbes contributors publish independent expert analyses and insights. Kristen Bousquet is an influencer and creator monetization coach. As LinkedIn continues to grow as a platform for thought ...

Influencer marketing is among the key tools to help brands on TikTok, Instagram, and YouTube boost engagement and win over the audience's trust. Influencers enable ...

In 2026, influencer marketing budgets are set to grow for another year running. But best practices are evolving, as one-off, pay-to-post influencer deals fail to cut through the noise. Instead, ...

Going viral might sound like an aspiring influencer’s dream. But according to one creator, things only get harder from there.

Being an influencer isn’t just taking photos on a nice-looking beach. There’s a lot of labor that goes on behind the scenes, and like with any labor, it’s important to get paid for it. A crucial part ...

If you are as fashion-oriented as Cher from “Clueless,” are constantly complimented on your outfits, or simply have the good sense to know what patterns to mix when, you may just have what it takes to ...

A Pew Research poll taken during the 2024 presidential campaigns showed that 20% of Americans now get their news from social media influencers on various apps. Given the growing role of influencers in ...