We previously looked at how you could use ChatGPT for marketing, in this guide we will look at how you can use Google Bard to create a marketing plan. Google Bard is a powerful AI tool that can be ...

The humble marketing plan: definitely not the most exciting part of the job. In fact Allister Frost, managing consultant at Wild Orange Media, admits: “It’s a boring part of marketing if I’m honest, ...

What steps are involved in creating a highly effective marketing plan for a startup business? As a startup, 90% of your success is going to fall on the shoulders of your marketing. That applies even ...

A marketing specification is a document that businesses put together prior to launching a product's advertising and marketing plan. The marketing specification document outlines the product's key ...

Writing a Request for Proposal is never fun, but it is vital for a business that is looking for a supplier to help them solve their problems. Here we go through the parts of a request for proposal so ...

For a small business to succeed, it must offer products and services that provide superior benefits when customers compare them side-by-side to the benefits provided by competitors' products or ...

Writing a book is a common goal for most people, but does it make sense for your business? Discover what to consider before ...

Opinions expressed by Entrepreneur contributors are their own. In The Marketing Plan Handbook, author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar ...