The biography you write for a company or personal work-related website acts as a form of advertising that can help colleagues, a current or potential employer or clients to quickly determine if you're ...

Helen Croydon is an author and former journalist who now specializes in personal branding. She is founder of Thought Leadership PR agency. When putting yourself forward for media opportunities, ...

Looking for author bio writing tips? Learn why it's important for SEO, readers, E-A-T, and UX, plus see examples and a sample template here. Since the disruptive algorithm update some in the industry ...

An icon in the shape of a lightning bolt. Impact Link After I started my first professional bridesmaid business over six years ago and officially became an entrepreneur, I found it quite challenging ...

Should your Twitter account reflect your personal life, or your professional expertise? Arguably, the answer is “both”—but it isn’t always easy to figure out how to balance the two identities. At The ...