Point-of-care messaging company OptimizeRx’s revenue dropped 3% to $19.7 million in Q4 2022, the company announced Wednesday, marking a decrease from $20.3 million in Q4 2021. Despite a drop in ...
The evolution of patient needs and rising consumer expectations are shaping a new era in healthcare — one that calls for a paradigm shift in the pharmaceutical industry’s approach to patient support.
By: Erica Conroy, Ph.D., Vice President of Specialty, CoverMyMeds & Heather Morel,Ph.D., MBA, Senior Vice President and General Manager, Access and Adherence, RxCrossroads by McKesson Many current ...