With IPL being now more than a high-decibel branding platform, brands are rethinking spends and what they expect in return ...

IPL 2026 sees franchises prioritizing Indian talent, reshaping team dynamics while supplementing with impactful overseas players.

Guwahati's weather looms large over the IPL 2026 opener between Rajasthan Royals and Chennai Super Kings, with rain forecasts ...

IPL 2026 jerseys revealed for all 10 teams, featuring updated designs, traditional colours, and new sponsor integrations as ...

The first half of our preview for the 2026 tournament features teams destined to challenge, as well as others who may lack ...

From cement, tyres and airlines to Pokémon, Krafton and Google Gemini, IPL 2026 signals a shift toward a more balanced mix of traditional and new-age advertisers ...

India's selectors are closely watching the IPL to identify new talent and track consistency, moving beyond just top teams.

The 2026 edition of the Indian Premier League (IPL) has kicked off with its biggest-ever opening weekend, stressing the ...

Corporate Comms at Blue Star, on how shifting media dynamics and unpredictable demand patterns have prompted a rethink of the ...