Mihir Haria-Shah, head of media at Anything is Possible, says it was “clever” to use Love Island to announce the show’s return. “I imagine a significant proportion of the audience isn’t familiar with ...

ITV has announced sponsorships deals with two of its most successful shows, which will hopefully ease the pressure of its falling ad revenues. A new series of Wild at Heart will return to ITV later ...

Opportunities are available for both on and off-air sponsorship of the long running serial to dovetail with the Mancunian drama's 60th anniversary at the end of this year. Earlier this week, ITV chief ...